HVAC Google Ads for Emergency Calls: Setup and Structure

HVAC Google Ads for Emergency Calls: Setup and Structure

Field Notes · May 12, 2026HVAC Google Ads fail for one reason more than any other: emergency campaigns and planned service campaigns are not separated.Emergency searches and planned service searches have different intent, different bid levels, different ad...
How Brooke’s Chem-Dry KC Built a 40-Page SEO Cluster

How Brooke’s Chem-Dry KC Built a 40-Page SEO Cluster

Field Notes · May 12, 2026When Brooke’s Chem-Dry Kansas City came to us in April 2026, the site had a problem that is common across Chem-Dry franchise locations.The site was averaging position 44.7 across all relevant search terms. It had 21,573...

What a Lead-Generating Service Business Website Actually Needs

Welcome to Scruffy Mutt Digital Marketing, where we specialize in creating professional and effective website designs for service businesses. We understand the importance of having a visually appealing and user-friendly website that attracts and engages potential...
Local SEO for Service Businesses: What Actually Moves Rankings

Local SEO for Service Businesses: What Actually Moves Rankings

Local SEO for Service Businesses: Attracting Customers in Your AreaIn the digital age, local businesses need more than just a sign above the door to attract customers. Local Search Engine Optimization (SEO) is a powerful tool for service businesses aiming to increase...
How to Set a Local Marketing Budget as a Service Business

How to Set a Local Marketing Budget as a Service Business

Aligning Dollars with Strategy: The Role of Financials in Crafting Your Marketing Plan As the business world continues to evolve, the role of financials in crafting a strategic marketing plan has become more crucial than ever before. While most small businesses...