by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026P.U.R.T. jobs are among the highest-ticket services a Chem-Dry franchise can book. A single pet odor removal treatment on a home with multiple affected rooms can run $400 to $800 or more. The problem is that most franchises do not...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026HVAC search intent splits cleanly between two categories: something broke right now, and something that needs attention eventually. Most HVAC websites are built for one or the other. The ones that dominate local search are built for...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Plumbing SEO has two distinct search types that require different content strategies. Emergency searches happen when something breaks. Scheduled service searches happen when a homeowner is planning a project or looking for a reliable...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Most Chem-Dry franchise GBP profiles are set up wrong. Not wrong in a way that is obvious. Wrong in a way that quietly limits map pack visibility for every search that is not a direct brand lookup.This is the setup that actually...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Plumbing Google Ads work when the campaign structure matches how plumbing searches actually happen. Most accounts are set up without that distinction, and they overpay for clicks that do not convert.Here is the structure that produces...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Plumbing calls come in two categories. A pipe burst at midnight. A water heater that needs replacement next week.The first type does not wait. That searcher grabs a phone, types “plumber near me,” and calls the first result...
