Most home service companies in Kansas City are either bleeding money on Angi and HomeAdvisor or running Google Ads that eat budget without filling the schedule. There is a third option. We build marketing systems that own the search results instead of renting leads from directories.
Scruffy Mutt Digital Marketing is a home services marketing agency in Kansas City that works exclusively with HVAC companies, plumbers, carpet cleaners, restoration contractors, and other home service trades.
The Three-Channel System
Map Pack Visibility
The Google Map Pack is the most valuable piece of real estate in local search. We optimize your Google Business Profile for the categories, services, and geographic signals that move you into those three spots. Most clients see a 30 to 50 percent increase in profile-driven calls within 90 days.
Local SEO That Compounds
Ads stop working the moment you stop paying. Local SEO compounds. We build service-area pages, neighborhood content, and topical authority around the searches your best customers are actually typing.
Ads Built for Calls
When you need volume fast, Google Ads is the right tool. We write ad copy that speaks to what the homeowner is actually worried about, build dedicated landing pages for each service, and track every call back to the keyword that triggered it.
Industries We Work With
- HVAC: See our HVAC marketing page for specifics.
- Plumbing: We build systems that put plumbers at the top when the pipe bursts at midnight. See our plumbing marketing page.
- Carpet Cleaning: We also work with Chem-Dry franchise owners specifically.
- Restoration: High-ticket and time-sensitive. See restoration marketing.
FAQ
How long does it take to see results?
Google Ads can generate calls within the first week. Local SEO and GBP optimization typically show measurable movement in 60 to 90 days.
What makes you different from other agencies?
We only work with home service businesses. Our systems, targeting, and copy are built specifically for the way home service buyers search and decide.
If your schedule is not as full as it should be, the problem is almost always visible in the data. Request a free audit and let us show you what that looks like for your business.
