by Steven | Aug 24, 2026 | Blog
Most contractors I talk to don’t know what a lead costs them. They know what Angi charges per lead, which is a different number, and the gap between those two is where the money goes. Look, I’m not here to tell you the platform is a scam. It isn’t....
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Servpro, ServiceMaster, and Paul Davis have national brand authority and corporate marketing budgets. An independent restoration company trying to outrank them on the main organic result for “water damage restoration...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Water damage Google Ads have one job: get the phone ringing within minutes of a damage event. The campaign structure either supports that or it does not. Most restoration companies running Google Ads are structured for brand awareness....
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Carpet cleaning has a predictable demand curve. Spring and fall are busy. Summer slows when families travel. January through February is the hardest month in most markets after the holiday rush ends. Most carpet cleaning companies ride...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026HomeAdvisor, Angi, and Thumbtack dominate the top of local HVAC search results in most markets. They spend millions on SEO and paid ads to own those positions. You are not going to outrank them for “HVAC companies near me.”...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026When someone searches “carpet cleaning near me” on a phone, the first thing they see is a map with three business listings. Not a website. Not a blog post. Three names, three star ratings, and three phone numbers. Those...
