by Steven | Aug 24, 2026 | Blog
Most contractors I talk to don’t know what a lead costs them. They know what Angi charges per lead, which is a different number, and the gap between those two is where the money goes. Look, I’m not here to tell you the platform is a scam. It isn’t....
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026When someone searches “carpet cleaning near me” on a phone, the first thing they see is a map with three business listings. Not a website. Not a blog post. Three names, three star ratings, and three phone numbers. Those...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026HomeAdvisor, Angi, and Thumbtack dominate the top of local HVAC search results in most markets. They spend millions on SEO and paid ads to own those positions. You are not going to outrank them for “HVAC companies near me.”...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Carpet cleaning demand follows the seasons. Spring and fall bring the most calls, summer slows when families travel and January and February are usually the quietest weeks of the year. Most companies ride that curve. The ones that grow...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Plumbing SEO has two distinct search types that require different content strategies. Emergency searches happen when something breaks. Scheduled service searches happen when a homeowner is planning a project or looking for a reliable...
