by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Most Chem-Dry franchise GBP profiles are set up wrong. Not wrong in a way that is obvious. Wrong in a way that quietly limits map pack visibility for every search that is not a direct brand lookup.This is the setup that actually...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Plumbing calls come in two categories. A pipe burst at midnight. A water heater that needs replacement next week.The first type does not wait. That searcher grabs a phone, types “plumber near me,” and calls the first result...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Most carpet cleaning websites have a homepage, a services page, and maybe a contact page. They do not rank.Not because Google ignores small service businesses. Because a three-page website cannot build topical authority for a...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026HVAC Google Ads fail for one reason more than any other: emergency campaigns and planned service campaigns are not separated.Emergency searches and planned service searches have different intent, different bid levels, different ad...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026When Brooke’s Chem-Dry Kansas City came to us in April 2026, the site had a problem that is common across Chem-Dry franchise locations.The site was averaging position 44.7 across all relevant search terms. It had 21,573...
