by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Carpet cleaning has a predictable demand curve. Spring and fall are busy. Summer slows when families travel. January through February is the hardest month in most markets after the holiday rush ends. Most carpet cleaning companies ride...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Plumbing SEO has two distinct search types that require different content strategies. Emergency searches happen when something breaks. Scheduled service searches happen when a homeowner is planning a project or looking for a reliable...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026HVAC search intent splits cleanly between two categories: something broke right now, and something that needs attention eventually. Most HVAC websites are built for one or the other. The ones that dominate local search are built for...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026P.U.R.T. jobs are among the highest-ticket services a Chem-Dry franchise can book. A single pet odor removal treatment on a home with multiple affected rooms can run $400 to $800 or more. The problem is that most franchises do not...
by Steven | May 12, 2026 | Blog
Field Notes · May 12, 2026Plumbing Google Ads work when the campaign structure matches how plumbing searches actually happen. Most accounts are set up without that distinction, and they overpay for clicks that do not convert.Here is the structure that produces...
