by Steven | May 12, 2026 | Blog
Plumbing Google Ads: Emergency vs. Planned Service Campaign StructureField Notes · May 12, 2026Plumbing Google Ads work when the campaign structure matches how plumbing searches actually happen. Most accounts are set up without that distinction, and they...
by Steven | May 12, 2026 | Blog
Chem-Dry Google Business Profile Setup: The Right Categories and ServicesField Notes · May 12, 2026Most Chem-Dry franchise GBP profiles are set up wrong. Not wrong in a way that is obvious. Wrong in a way that quietly limits map pack visibility for every search...
by Steven | May 12, 2026 | Blog
HVAC Lead Generation: Why Most Ad Campaigns Fail and How to Fix ThemField Notes · May 12, 2026Most HVAC companies running Google Ads are paying too much per lead and getting too few calls. The problem is not the channel. It is how the campaigns are...
by Steven | May 12, 2026 | Blog
Plumbing Lead Generation: How to Own the Map Pack for Emergency CallsField Notes · May 12, 2026Plumbing calls come in two categories. A pipe burst at midnight. A water heater that needs replacement next week.The first type does not wait. That searcher grabs a...
by Steven | May 12, 2026 | Blog
Carpet Cleaning SEO: How to Build a Content Cluster That RanksField Notes · May 12, 2026Most carpet cleaning websites have a homepage, a services page, and maybe a contact page. They do not rank.Not because Google ignores small service businesses. Because a...
by Steven | May 12, 2026 | Blog
HVAC Google Ads for Emergency Calls: Setup and StructureField Notes · May 12, 2026HVAC Google Ads fail for one reason more than any other: emergency campaigns and planned service campaigns are not separated.Emergency searches and planned service searches have...
by Steven | May 12, 2026 | Blog
How to Get More Carpet Cleaning Leads Without Paying for DirectoriesField Notes · May 12, 2026Most carpet cleaning companies buy leads from HomeAdvisor, Angi, or Thumbtack at some point.Most of them stop. Not because they got too many leads, but because the...
by Steven | May 12, 2026 | Blog
How Brooke’s Chem-Dry KC Built a 40-Page SEO ClusterField Notes · May 12, 2026When Brooke’s Chem-Dry Kansas City came to us in April 2026, the site had a problem that is common across Chem-Dry franchise locations.The site was averaging position 44.7...
by Steven | Apr 30, 2024 | Blog
Welcome to Scruffy Mutt Digital Marketing, where we specialize in creating professional and effective website designs for service businesses. We understand the importance of having a visually appealing and user-friendly website that attracts and engages potential...
by Steven | Sep 18, 2023 | Blog
Local SEO for Service Businesses: Attracting Customers in Your AreaIn the digital age, local businesses need more than just a sign above the door to attract customers. Local Search Engine Optimization (SEO) is a powerful tool for service businesses aiming to increase...
