Digital Marketing Pricing Plan
Profitable Lead Generation and Conversion Optimization
Basic Package
Local SEO Essentials- Ideal for businesses focused on enhancing local presence and visibility on Google Business Profile and Maps.
- Local SEO: Targeted on-page and local SEO with keyword targeting, local schema markup, and monthly optimizations to boost local visibility.
- Google Business Profile Management: Weekly posts, photo updates, review monitoring, and optimizations to enhance Google Maps presence.
- Citation Building: Monthly management of citations across directories, ensuring consistency and building local authority.
- Local Authority & Backlink Building: Entry-level local backlinks to support visibility and strengthen local SEO.
Standard Package
Local SEO + SEO Growth- For businesses ready to expand their reach, this package combines local SEO with broad SEO and customer engagement tools.
- Local SEO: Comprehensive on-page and local SEO, including advanced keyword targeting and regular optimization.
- Google Business Profile Management: Weekly posts, review responses, and optimized profile updates to increase local rankings.
- Citation & Backlink Building: Monthly citation updates with industry-relevant backlink building to improve authority and visibility.
- Content Creation: Monthly blog post creation focused on SEO-targeted keywords to attract organic traffic.
- Keyword Research & CRO: In-depth keyword research and conversion rate optimization (CRO) to boost website performance and lead capture.
- Customer Email Marketing: Monthly email campaigns targeting segmented lists for customer re-engagement and retention.
- Free Tools to Scale Your Business: Access to tools and resources designed to automate workflows, streamline processes, and support growth.
- CRM Campaign & Funnel Setup Assistance: Guidance on setting up email campaigns and lead funnels within your CRM to capture and convert leads effectively.
- ($650/month for first 20 clients, $750 thereafter)
Premium Package
Comprehensive Growth Solution- A full-service option offering everything needed to dominate local markets and drive growth regionally or nationally.
- Local SEO: Full-service on-page, off-page, and technical SEO, with keyword targeting for top search engine visibility.
- Google Business Profile Management: Complete profile management, including weekly posts, photo updates, review responses, and strategic keyword optimizations.
- Citation & Advanced Backlink Building: Ongoing citation management and acquisition of high-quality backlinks from reputable sites, reinforcing both local and national authority.
- Content Creation: 2-4 SEO-optimized blog posts per month, focused on topics that strengthen site authority and support key service pages.
- Keyword Research & CRO: Comprehensive keyword research and CRO adjustments for optimal rankings and maximized lead capture.
- Customer Database Marketing: Multi-channel outreach via email, SMS, and postcards, with detailed customer segmentation and similar audience targeting to drive engagement.
- Social Media Management: Strategic engagement-focused posting on two platforms, with performance tracking and audience-tailored content.
- Analytics & Reporting: Custom GA4 dashboards, conversion tracking, and in-depth monthly reporting for data-driven decisions.
- Free Tools to Scale Your Business: Access to a suite of tools and resources to automate, manage, and scale workflows.
- CRM Campaign & Funnel Setup Assistance: Personalized guidance for setting up automated campaigns and lead funnels within your CRM to drive conversions and streamline client communications.
Answers to Your Questions
What digital marketing services are most effective for service businesses?
Service businesses often benefit most from local SEO, Google Business Profile optimization, customer review management, and targeted Google Ads. Email marketing, social media engagement, and citation building are also highly effective for local visibility and customer retention.
How can digital marketing increase leads for service-based businesses?
By targeting local keywords, optimizing Google Business Profile, using paid ads, and nurturing existing customers with database marketing (emails, SMS), service businesses can drive more inquiries and build stronger connections with new and returning clients.
Why is SEO important for service businesses?
SEO helps service businesses rank higher in search engines, particularly for local searches. This means more visibility when potential clients search for services in their area, translating into increased website traffic and leads.
What’s the difference between SEO and Local SEO for service businesses?
While SEO focuses on ranking in general search results, Local SEO targets local searches. Local SEO includes strategies like Google Business Profile management and citation building, making it essential for service businesses that serve specific geographic areas.
How can digital marketing help with customer retention for service businesses?
Through database marketing (email, SMS, and postcards), social media engagement, and customer review management, digital marketing keeps service businesses top-of-mind, encouraging repeat business and loyalty among clients.
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Are you paying for marketing services every month but things never seem to improve? It’s time to make the switch to Scruffy Mutt Digital Marketing.