One plan. One price. Built for owner-operators of home-service businesses.
You've paid for marketing before. What you want to know is simple: is it doing anything? That's what this plan is built around.
$1,250 a month per location
The Local Search First System. Your Google Business Profile, your service and location pages, and Google Ads management, with a monthly review of what changed.
- Your Google Ads budget is separate. You pay it to Google directly.
- No setup fee.
- Month to month.
- Each extra location is $875 a month. For example, 3 locations is $3,000 a month.
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How this compares
These columns are types of plans, not named companies. Each one is built from two or three published plans aimed at small carpet cleaning and home-service businesses, checked on November 6, 2026. Prices change, so check any plan's current page.
| Scruffy Mutt: The Local Search First System | Low-cost packages | SEO-only plans | |
|---|---|---|---|
| Monthly price | $1,250 per location | $297 plus hosting, or $399 plus 15% of ad spend | $599 to $999 |
| Google Business Profile | Yes, worked on first | Varies; one we checked doesn't list it | Yes, on the plans we checked |
| Service and location pages | Yes | Light; no page count published | Local SEO; pages not listed |
| Google Ads management | Yes, included, from the start | Yes | No, not in these plans |
| Ad spend | Paid to Google directly | Paid separately; one charges 15% of spend on top | Not applicable |
| Contract and setup fee | Month to month, no setup fee | No long contract; setup fee varies ($0 to $399) | Usually month to month |
| Monthly review of visibility, leads and cost per lead | Yes | Not published | Monthly report on some plans |
The point isn't that cheaper plans are bad. It's that the list of services isn't the same, so the price alone isn't comparing like with like. Some plans that do include all three pieces cost less than ours ($899 and $1,000 on the pages we checked), so compare what's included, not just the price. Buying the same pieces separately, from published prices for each piece on its own, runs about $1,575 to $2,600 a month.
What's included
1. Your Google Business Profile. This is what people see in the map results when they search near you. It's the first thing we work on.
2. Your service and location pages. We work on the pages on your website for your services and the towns you serve. Your business does specific work in specific towns. Your website should say so, so Google can connect what you do and where you do it to the searches people make.
3. Google Ads. It runs from the start, not after the other work is done. And we watch what each lead costs, not just what the ads spend.
4. The monthly review. Every month we put this month next to last month: how you're showing up on Google, how many leads came in, and what each ad lead cost. We name what improved and what needs work next. That guides the next round of work.
What the fee is worth in jobs
If your average job is about $360, $1,250 a month is about 3.5 jobs. That's not a promise of jobs. It's a way to size the fee against your own numbers.
What it looked like for one client
These are real numbers from one carpet cleaning business we work with. The client is anonymous.
Google Search ads, at its main location. From the conversions column in the Ads account:
- August: $2,105 spent, 77 leads, $27.35 a lead.
- October: $1,062 spent, 68 leads, $15.62 a lead.
In September, our monthly review found five problems in the ads. They were sending clicks to the wrong page. The best-performing ad had been paused. Phone taps weren't being counted as leads. The brand campaign was buying other companies' names. And money was going to searches like “rent a steamer”. We fixed all five on September 15. In October, the cost per lead was $15.62, 43% lower than August's $27.35. The ads brought in 68 leads for about half of August's spend.
Google search, at a different location. Clicks from Google search went from 29 in the 90 days before our work (late March to late June) to 89 in the latest 90 days (early August to early November), per Google Search Console.
Tracked leads, up every month. Across several of the client's locations, tracked leads from every channel we track, counted once each, went 228 in August, 235 in September and 264 in October, from the monthly lead report we build for the client.
The client example is anonymous and shows one business's results. Your results will depend on your market and your business. Comparison columns are built from two or three published plans each, checked November 6, 2026.
Questions
Why isn't it cheaper?
Some plans are. Some leave out Google Ads, some leave out the search work, and some include all three pieces for less. What you get here is the Business Profile, the pages and Google Ads worked in a set order, with a monthly review of visibility, leads and cost per lead. Compare what's included, not just the price.
Why are Google Ads included?
Because ads can put you in front of people searching now, while the profile and page work is being done. They don't wait.
What do I see each month?
How you're showing up on Google, how many leads came in, what each ad lead cost, and what we're working on next.
Is there a guarantee?
No. I won't promise a full schedule in a set number of days, a number of leads or jobs, or that every number goes up every month. What I'll do is the work, in a set order, and show you every month what changed and what we're working on next.
Who is this not for?
If you want a guaranteed number of jobs, this isn't it. If you want to see what your marketing is doing and work on it month by month, it is.
Start with the free audit
I'll look at your business from the outside, the way a customer sees you: your Google profile, your website and where you show up when someone searches for your service near you. You get a written report of what I found and which part I'd work on first, and I'll offer a short call to go through it. Then you decide.